The book begins with sections on what 'event marketing' really means, and how the field has evolved throughout time. "Hana Financial Group is committed to showcasing its brand-new value not only to Indonesian customers but also to the world through collaborations with various global partners," he added. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The membership has already surpassed 500,000 within just one year since its launch," said Hana Financial Group Chairman Ham Young-joo. "I see that LINE Bank, the group's first mobile bank launched overseas, is receiving love from Indonesia. LINE Bank aims to continuously broaden its presence in the realm of innovative finance by fostering stronger partnerships with Indonesian platforms, technology corporations as well as Korean corporations that entered the Indonesian market. Additionally, the convenience of transactions using QR codes, facilitated by Samsung Electronics' latest mobile phones, was also showcased.Īccording to the bank, the event attracted hundreds of local visitors, indicating a positive response from the community. The bank provides a range of convenient services, such as commission-free remittance, mobile-based account opening and loan applications, all without the need to visit a physical bank branch.ĭuring the event, visitors had the opportunity to experience the loan services offered by LINE Bank, enabling them to apply for loans and receive approvals within just five minutes. LINE Bank is a digital-banking service that was launched in Indonesia in 2021 through a partnership between KEB Hana Indonesia and the international messenger platform company LINE. The event took place on Thursday at Senayan Park, a shopping mall located in Jakarta, Indonesia. The bank announced on Sunday that it hosted a hands-on experience event where local customers could learn about LINE Bank's innovative digital services while experiencing cutting-edge smart devices from Samsung Electronics. Hana Financial Group promoted its digital banking service, LINE Bank, in Indonesia through a collaboration with Samsung Electronics. Hana Financial Group Chairman Ham Young-joo, left, poses with an Indonesian employee of LINE Bank at an event promoting LINE Bank's digital services in Jakarta, Indonesia, Thursday.
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